Coloressence Pure Matte Lipstick 9 Hours Stay Waterproof Highly Pigmented One Swipe Application Fresh Brew 3 3Gm

Coloressence Pure Matte Lipstick 9 Hours Stay Waterproof Highly Pigmented One Swipe Application Fresh Brew 3 3Gm

The Coloressence Pure Matte Lipstick in shade Fresh Brew 3 is a highly pigmented lipstick that provides a long-lasting, waterproof finish. With its one swipe application, you can achieve a bold, matte look that will stay put throughout the day.

Key Features:
- Long-lasting formula
- Waterproof
- Highly pigmented
- One swipe application

This lipstick is perfect for those looking for a lipstick that will not smudge or fade, making it ideal for busy days or special occasions. It is also great for those who prefer a matte finish that is comfortable to wear.

Pros:
- Long-lasting wear
- Waterproof
- Highly pigmented
- Easy one swipe application

Cons:
- May be drying for some individuals
- Limited shade range

Overall, the Coloressence Pure Matte Lipstick in Fresh Brew 3 is a great choice for those looking for a high-quality matte lipstick with long-lasting wear and intense color payoff.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish, waterproof, and highly pigmented formula align well with current lipstick trends in India.	Kantar
Brand Strength	20	15	Coloressence is a recognized brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	10	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting lipsticks in the market.	Nielsen
Competition	10	6	Facing competition from established and emerging brands offering similar features.	IRI
Use-case Advantage	5	5	One-swipe application makes it convenient for daily wear.	GfK
Final Market Score	100	66/100 (3.30/5)	Coloressence Pure Matte Lipstick - Fresh Brew 3 is well-positioned in the Indian market with its competitive pricing and on-trend features.

Factor	Rating (out of 5)	Notes
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