Coloressence Lipstay Transferproof Liquid Lipstick for Intense Matte Lips that Stays for 12 Hours Liquid Lip Color With VelVet Matte Finish Smudge Proof Lipstick LTP 23 4 ml Mocha

Coloressence Lipstay Transferproof Liquid Lipstick for Intense Matte Lips that Stays for 12 Hours Liquid Lip Color With VelVet Matte Finish Smudge Proof Lipstick LTP 23 4 ml Mocha

Coloressence Lipstay Transferproof Liquid Lipstick is a long-lasting liquid lip color that provides intense matte lips for up to 12 hours. With a velvet matte finish, this smudge-proof lipstick in the shade LTP 23 Mocha is perfect for all-day wear.

Key Features: This liquid lipstick is transfer-proof, meaning it won't smudge or transfer easily. It has a velvety matte finish that gives your lips a smooth and luxurious look. The intense pigmentation ensures that your lips stay vibrant and bold for hours on end.

For whom: This liquid lipstick is perfect for those who want a long-lasting, matte lip color that stays put all day. Whether you're going to work, a special event, or just out and about, this lipstick will keep your lips looking fresh and vibrant.

Pros: The Coloressence Lipstay Transferproof Liquid Lipstick is highly pigmented, long-lasting, and smudge-proof. It provides a matte finish that looks sophisticated and stays in place for hours. Its intense color payoff ensures that your lips make a statement wherever you go.

Cons: Some users may find the formula slightly drying, so it's important to exfoliate and moisturize your lips before applying. Additionally, the shade may appear slightly different on different skin tones, so it's best to try a sample before purchasing.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and smudge-proof align with current market trends.	Euromonitor
Brand Strength	20	18	Coloressence known for quality lip products in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar long-lasting lipsticks.	Retail Gazette
Competition	10	5	Facing competition from other brands offering transfer-proof lipsticks.	Forbes
Use-case Advantage	5	3	Offers 12-hour wear, meeting consumer need for long-lasting lip color.	Kantar
Final Market Score	100	76/100 (3.80/5)	Coloressence Lipstay LTP 23 is well-positioned in the Indian market for long-lasting matte lipsticks.

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