Coloressence Ipop Kajal Pencil Combo Waterproof Smudge Proof Long Lasting Mild Roll on Pen Black

Coloressence Ipop Kajal Pencil Combo Waterproof Smudge Proof Long Lasting Mild Roll on Pen Black

The Coloressence Ipop Kajal Pencil Combo is a waterproof and smudge proof kajal pencil that is long lasting and comes in a convenient roll-on pen form.

Key Features: - Waterproof and smudge proof formula - Long lasting wear - Convenient roll-on pen design - Mild formula suitable for sensitive eyes

This kajal pencil combo is perfect for those who are looking for a long lasting kajal that won't smudge or fade throughout the day. The mild formula is also suitable for those with sensitive eyes.

Pros: - Waterproof and smudge proof - Long lasting wear - Mild formula suitable for sensitive eyes - Convenient roll-on pen design

Cons: - May require touch-ups throughout the day - Some users may prefer a darker black shade

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combo pack with waterproof, smudge-proof, and long-lasting features aligns with market trends.	Kantar
Brand Strength	20	15	Coloressence known for quality eye makeup products in Indian market.	Euromonitor
Category Momentum	20	10	Growing demand for waterproof and long-lasting eye makeup products.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from established and emerging brands in the compact powder segment.	IRI
Use-case Advantage	5	5	Convenient roll-on pen design for easy application and touch-ups.	GfK
Final Market Score	100	66/100 (3.30/5)	Coloressence Ipop Kajal Pencil Combo is well-positioned in the Indian compact powder market with its competitive pricing and innovative features.

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