Coloressence Ink Stylo Eyeliner Sketch Pen Style Waterproof Long Lasting Formula Black

Coloressence Ink Stylo Eyeliner Sketch Pen Style Waterproof Long Lasting Formula Black

Coloressence Ink Stylo Eyeliner is a sketch pen style eyeliner that offers a waterproof and long-lasting formula. Perfect for creating bold and precise lines, this eyeliner glides on smoothly and dries quickly for a smudge-proof finish. Whether you're going for a subtle everyday look or a dramatic cat eye, this eyeliner has got you covered.

Key Features: - Sketch pen style for easy application - Waterproof formula for long-lasting wear - Precise tip for creating bold lines - Smudge-proof finish for all-day wear

For whom: This eyeliner is perfect for anyone who wants to achieve a flawless eyeliner look that lasts all day. Whether you're a makeup beginner or a beauty enthusiast, this product is easy to use and provides professional-quality results.

Pros: - Easy to use sketch pen style - Waterproof formula for long-lasting wear - Precise tip for creating bold lines - Smudge-proof finish for all-day wear

Cons: - Some users may find the tip of the pen too stiff for their liking. - May require multiple layers for a more intense color payoff.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ink stylo eyeliner with waterproof and long-lasting features aligns with current consumer preferences.	Kantar
Brand Strength	20	15	Coloressence known for quality and innovation in cosmetics.	Euromonitor
Category Momentum	20	10	Compact powder segment growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from established and emerging brands.	IRI
Use-case Advantage	5	3	Offers precise application suitable for daily wear.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Coloressence Ink Stylo Eyeliner - Sketch Pen Style - Waterproof - Long Lasting - Black is positioned well in the Indian compact powder market.

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