COLOR CHEMISTRY Organic Kajal Eye Pencil Black Raven KJ01 1 14 G Long Lasting Certified Natural Lead Free Toxin Free Rich Pigmentation Smooth Long Wearing Soothing Formula

COLOR CHEMISTRY Organic Kajal Eye Pencil Black Raven KJ01 1 14 G Long Lasting Certified Natural Lead Free Toxin Free Rich Pigmentation Smooth Long Wearing Soothing Formula

The COLOR CHEMISTRY Organic Kajal Eye Pencil in Black Raven KJ01 is a high-quality eye pencil that is made from organic ingredients. It is a deep black shade that is perfect for defining and enhancing your eyes. This kajal pencil is lead-free and toxin-free, making it safe to use on the delicate eye area.
Key Features: - Long Lasting formula that stays put all day - Richly Pigmented for intense color payoff - Smooth and creamy texture for effortless application - Soothing formula that is gentle on the eyes - Organic ingredients for a natural and safe option
For whom: This eye pencil is perfect for anyone looking for a high-quality, organic kajal pencil that is long-lasting and safe to use. Whether you have sensitive eyes or just prefer to use natural products, this kajal pencil is a great option for you.
Pros: - Lead-free and toxin-free formula - Intense black color for dramatic eyes - Smooth and creamy texture for easy application - Long-lasting formula that stays put all day - Organic ingredients for a natural and safe option
Cons: - Some users may find the pencil a bit too soft, requiring frequent sharpening - May smudge on oily eyelids after extended wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting, lead-free, and richly pigmented formula meeting consumer preferences	Vogue India
Brand Strength	20	10	Established brand with a reputation for quality and innovation in beauty products	Brand Equity
Category Momentum	20	15	Growing demand for natural and toxin-free beauty products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic kajal products in the market	Femina
Competition	10	6	Facing competition from both traditional and new organic kajal brands in the market	Cosmopolitan
Use-case Advantage	5	5	Smooth and soothing formula suitable for daily wear, appealing to regular kajal users	Elle India
Final Market Score	100	66/100 (3.30/5)	Organic Kajal Eye Pencil with strong market potential in the growing natural beauty segment in India.

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