blue heaven cosmetic blue haven mascara 6 5ml eyeliner water proof 7 ml Pack of 2

blue heaven cosmetic blue haven mascara 6 5ml eyeliner water proof 7 ml Pack of 2

Blue Heaven Cosmetics brings you a pack of 2 essential eye makeup products - mascara and eyeliner. The mascara comes in a 6.5ml tube, while the eyeliner is a water-proof formula in a 7ml packaging.

Key Features: - The mascara adds volume and length to your lashes, giving you a fluttery and dramatic look. - The water-proof eyeliner is long-lasting and does not smudge or fade throughout the day. - Both products are easy to apply and suitable for everyday wear.

For whom: This pack is perfect for anyone who loves to accentuate their eyes with makeup. Whether you are a makeup enthusiast or a beginner, these products are user-friendly and deliver great results.

Pros: - Affordable pricing for two essential eye makeup products. - Long-lasting formulas that stay put all day. - Easy to use applicators for hassle-free application.

Cons: - Some users may find the mascara formula to be a bit clumpy. - The eyeliner may require multiple strokes for a bolder look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof mascara and eyeliner duo is popular in India.	Kantar
Brand Strength	20	10	Blue Heaven is a recognized brand in Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Strong growth in mascara segment in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the Indian market.	GfK
Competition	10	1	Facing strong competition from established brands in India.	IRI
Use-case Advantage	5	5	Convenient 2-in-1 product appeals to Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Blue Heaven Waterproof Mascara and Eyeliner Duo well-positioned in growing Indian market.

Factor	Rating (out of 5)	Notes
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