BIGWIG Water Proof Matt Regular Color Eyeliner 7ml DARK GREEN Matte Finish

BIGWIG Water Proof Matt Regular Color Eyeliner 7ml DARK GREEN Matte Finish

This water-proof matte eyeliner from BIGWIG is a must-have for those who love to experiment with bold and vibrant colors. Whether you're going for a natural everyday look or a dramatic evening look, this eyeliner will help you achieve the perfect finish.

Key Features: - Water-proof formula ensures long-lasting wear - Matte finish for a modern and chic look - Regular size for easy application

For whom: This eyeliner is perfect for anyone who wants to add a pop of color to their makeup routine. It is suitable for all skin types and is ideal for those who want a bold and statement eyeliner that will last all day.

Pros: - Long-lasting formula - Vibrant color payoff - Easy to apply and blend - Water-proof for all-day wear

Cons: - May require multiple coats for intense color - Some users may find it difficult to remove completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and waterproof feature align with current market trends.	Vogue
Brand Strength	20	10	Brand has strong reputation for quality cosmetics in India.	Brand Equity
Category Momentum	20	15	Eyeliner category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from established and new brands in the segment.	Cosmopolitan
Use-case Advantage	5	5	Dark green color offers unique choice for customers seeking variety.	Fashionista
Final Market Score	100	66/100 (3.30/5)	The BIGWIG Waterproof Matte Regular Color Eyeliner in Dark Green is well-positioned in the Indian market with its unique features and competitive pricing.

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