BELLAVITA Hydmatte FX Magic Concealer with SPF 20 and PA with Full Coverage Infused with Hyaluronic Acid Niacinamide Water Transfer Resistant Smooth Finish Warm Nude 6gm

BELLAVITA Hydmatte FX Magic Concealer with SPF 20 and PA with Full Coverage Infused with Hyaluronic Acid Niacinamide Water Transfer Resistant Smooth Finish Warm Nude 6gm

Key Features: - Full coverage concealer - Infused with hyaluronic acid and niacinamide for skin benefits - Water transfer resistant - Smooth finish - Contains SPF 20 and PA for added sun protection

For whom: - Ideal for those looking for a high coverage concealer - Suitable for all skin types - Great for those looking for a concealer with added skincare benefits

Pros: - Provides full coverage for blemishes and dark circles - Contains hyaluronic acid and niacinamide for skin hydration and brightening - Water transfer resistant formula ensures long-lasting coverage - SPF 20 and PA provide sun protection - Leaves a smooth finish on the skin

Cons: - Limited shade range - May require setting powder for longer wear during hot weather

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular skincare ingredients and offers full coverage	Vogue
Brand Strength	20	10	Established brand with good reputation in cosmetics industry	Euromonitor
Category Momentum	20	15	Growing demand for high-coverage concealers in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end concealers in India	Elle
Competition	10	6	Facing strong competition from established and emerging brands in the concealer market	Cosmopolitan
Use-case Advantage	5	5	Water-resistant formula suitable for humid Indian climate	Grazia
Final Market Score	100	66/100 (3.30/5)	Competitively positioned high-coverage concealer with skincare benefits for the Indian market

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