Love Earth Liquid Mousse Lipstick Irish Coffee Matte Finish Lightweight Non Sticky Non Drying Transferproof Waterproof Lasts Up To 12 Hours With Vitamin E And Jojoba Oil 6Ml

Love Earth Liquid Mousse Lipstick Irish Coffee Matte Finish Lightweight Non Sticky Non Drying Transferproof Waterproof Lasts Up To 12 Hours With Vitamin E And Jojoba Oil 6Ml

Love Earth Liquid Mousse Lipstick in Irish Coffee Matte Finish is a revolutionary lipstick formula that provides a lightweight, non-sticky, and non-drying finish. Its transfer-proof and waterproof formula ensures long-lasting wear for up to 12 hours. Enriched with Vitamin E and Jojoba Oil, this lipstick keeps your lips moisturized and nourished throughout the day.
Key Features: - Matte finish - Lightweight - Non-sticky - Non-drying - Transfer-proof - Waterproof - Lasts up to 12 hours - Enriched with Vitamin E and Jojoba Oil
For whom: - This liquid mousse lipstick is ideal for those who prefer a matte finish with long-lasting wear. It is suitable for all skin types.
Pros: - Long-lasting wear - Moisturizing formula - Lightweight and comfortable on the lips - Matte finish - Transfer-proof and waterproof
Cons: - May require touch-ups after eating or drinking - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with current consumer preferences in India.	Elle
Brand Strength	20	18	Strong brand reputation for quality cosmetics in India.	Vogue
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Forbes
Competition	10	0	Intense competition in the Indian lipstick market segment.	Cosmopolitan
Use-case Advantage	5	3	Unique formulation offers long-lasting wear without drying lips.	Grazia
Final Market Score	100	66/100 (3.30/5)	Highly competitive long-lasting lipstick with strong brand appeal.

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