Love Earth Liquid Mousse Lipstick Holiday Coffee Matte Finish Lightweight Non Sticky Non Drying Transferproof Waterproof Lasts Up to 12 hours with Vitamin E and Jojoba Oil 6ml

Love Earth Liquid Mousse Lipstick Holiday Coffee Matte Finish Lightweight Non Sticky Non Drying Transferproof Waterproof Lasts Up to 12 hours with Vitamin E and Jojoba Oil 6ml

Love Earth Liquid Mousse Lipstick in Holiday Coffee shade offers a beautiful matte finish that is lightweight and non-sticky. The formula is non-drying and transfer-proof, making it perfect for all-day wear.
This lipstick is enriched with Vitamin E and Jojoba Oil, providing hydration and nourishment to your lips while giving a long-lasting color payoff.
Ideal for those who love a matte lip look but hate the feeling of heavy or sticky formulas, Love Earth Liquid Mousse Lipstick is perfect for everyday wear or special occasions.
Pros: Long-lasting, lightweight, non-drying, transfer-proof, enriched with Vitamin E and Jojoba Oil Cons: Limited shade range, may require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting, transfer-proof, and moisturizing properties desired by Indian consumers.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation in cosmetics industry.	BrandZ
Category Momentum	20	15	Growing demand for innovative lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium lipsticks in the market.	Kantar
Competition	10	0	Intense competition in the lipstick market with many brands offering similar features.	Nielsen
Use-case Advantage	5	3	Suits the need for a long-wearing and nourishing lipstick for daily use.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative lipstick with strong brand backing, competitive pricing, and suitable features for Indian consumers.

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