LOBE MIRACLE Professional Highlighter And Contour Stick Highlighter Concealer for All Types of Makeup

LOBE MIRACLE Professional Highlighter And Contour Stick Highlighter Concealer for All Types of Makeup

- The LOBE MIRACLE Professional Highlighter And Contour Stick is a versatile makeup product that can be used for highlighting and contouring. Its creamy texture makes it easy to blend, giving you a natural, lit-from-within glow.
- Key Features: - Creamy texture for easy blending - Highlighter and contour in one stick - Long-lasting formula - Suitable for all types of makeup looks
- For whom: - Makeup enthusiasts who want to add dimension to their face - Those looking for a versatile product that can be used for highlighting and contouring - Anyone who wants a natural, dewy glow
- Pros: - Easy to blend - Long-lasting formula - Convenient stick format for on-the-go application
- Cons: - Limited shade range - May require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile features suitable for various makeup styles.	Elle
Brand Strength	20	15	Well-known brand with good reputation in cosmetics.	Vogue
Category Momentum	20	10	High demand for highlighters in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Femina
Competition	10	8	Facing moderate competition with room for growth.	Harper's Bazaar
Use-case Advantage	5	3	Provides easy application for beginners and professionals.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Well-positioned highlighter with strong brand and competitive pricing.

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