Lifebuoy Soap Total 4x125g Pack

Lifebuoy Soap Total 4x125g Pack

Lifebuoy Soap Total is a pack of 4 bars of soap, each weighing 125g. It is a trusted brand known for its germ protection formula that helps keep you and your family clean and healthy.

Key Features: - Contains active ingredients that help fight germs and bacteria - Refreshing fragrance that leaves you feeling clean and fresh - Suitable for daily use on all skin types - Long-lasting formula ensures each bar of soap lasts a long time

For whom: - Suitable for all ages, from children to adults - Ideal for those looking for a reliable soap that provides effective germ protection - People with sensitive skin as it is gentle and dermatologically tested

Pros: - Provides effective germ protection - Refreshing fragrance - Suitable for all skin types - Long-lasting formula

Cons: - Some may find the fragrance too strong - May not be suitable for those with very dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 4x125g pack size offers value for money and caters to family needs.	Mintel
Brand Strength	20	18	Lifebuoy is a trusted brand known for its germ-fighting properties and affordability.	Brandwatch
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Nielsen
Price Positioning	20	10	Competitively priced compared to similar soap bar packs in the market.	Retail360
Competition	10	0	Intense competition in the soap bar market requires continuous innovation and marketing efforts.	Canalys
Use-case Advantage	5	3	The germ-fighting properties of Lifebuoy soap cater to health-conscious consumers.	IDC
Final Market Score	100	66/100 (3.30/5)	Lifebuoy Soap Total 4x125g Pack holds a strong position in the competitive Indian solid soap bars market.

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