Layralash Magnetic Eyeliner Black Waterproof Liquid Liner All Day Long for Magnetic Eyelashes Sweatproof Paraben Free Effortless Application and Stunning Results Easy to Apply Magnetize Your Look 2 in one magnetic liner

Layralash Magnetic Eyeliner Black Waterproof Liquid Liner All Day Long for Magnetic Eyelashes Sweatproof Paraben Free Effortless Application and Stunning Results Easy to Apply Magnetize Your Look 2 in one magnetic liner

Key Features: - Waterproof formula for long-lasting wear - Sweatproof and paraben-free - Effortless application with magnetic properties - Stunning results with easy to apply design

For whom: - Anyone looking for a convenient way to apply magnetic eyelashes - Those who want a waterproof and sweatproof eyeliner - Individuals who prefer paraben-free makeup products

Pros: - All-day wear with no need for touch-ups - Easy application for quick makeup routines - Magnetic properties make it ideal for use with magnetic eyelashes

Cons: - Some users may find the magnetic properties tricky to work with at first - Limited color options available in black only

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like waterproof, paraben-free, and easy application which align with market trends.	Euromonitor
Brand Strength	20	10	Brand is relatively new in the market with moderate recognition.	Brandwatch
Category Momentum	20	15	Growing demand for magnetic eyeliner products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar magnetic eyeliners in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from established brands offering similar magnetic eyeliner products.	Cosmetics Business
Use-case Advantage	5	5	Provides an innovative 2-in-1 solution for magnetic eyelashes, catering to convenience-seeking consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Innovative 2-in-1 magnetic eyeliner with competitive pricing and key features, positioned well in a growing market segment.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—