Laneige Neo Eessential Blurring Finishing Powder Korean Oil Control Compact with Pore Blurring Smooth Finish Travel Friendly 7G

Laneige Neo Eessential Blurring Finishing Powder Korean Oil Control Compact with Pore Blurring Smooth Finish Travel Friendly 7G

Key Features: - Oil control formula helps to mattify skin and control shine throughout the day - Pore blurring technology minimizes the appearance of pores for a smooth finish - Travel-friendly compact size for on-the-go touch-ups

For whom: Ideal for those with oily or combination skin looking for a lightweight finishing powder that helps control oil and blur pores for a smooth, matte finish.

Pros: - Provides a long-lasting matte finish - Helps minimize the appearance of pores - Compact size makes it convenient for touch-ups on the go

Cons: - May not be suitable for those with dry skin, as it can be drying - Limited shade range may not cater to all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oil control and pore blurring features are highly sought after in India.	Kantar
Brand Strength	20	10	Laneige is a recognized brand in the Indian beauty market.	Euromonitor
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing strong competition from local and international compact powder brands.	IRI
Use-case Advantage	5	5	Travel-friendly size appeals to on-the-go Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Laneige Neo Essential Blurring Finishing Powder is well-positioned in the Indian compact powder market.

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