Lamel 401 Eyebrow Pencil Black Aloe Vera Vitamin E Perfectly Shape the Brows Smudge Proof Long Lasting Easy To Use Design Eyebrow Pencil for All Skin Tones 1 7gm

Lamel 401 Eyebrow Pencil Black Aloe Vera Vitamin E Perfectly Shape the Brows Smudge Proof Long Lasting Easy To Use Design Eyebrow Pencil for All Skin Tones 1 7gm

Lamel 401 Eyebrow Pencil is a must-have product for anyone looking to perfectly shape their brows with ease.

Key Features: - Contains Aloe Vera and Vitamin E for nourishment - Smudge-proof formula for long-lasting wear - Easy-to-use design for effortless application - Suitable for all skin tones

This eyebrow pencil is perfect for those who want to achieve well-defined brows that last throughout the day.

Pros: - The inclusion of Aloe Vera and Vitamin E provides additional benefits for the skin - Smudge-proof formula ensures your brows stay in place - Easy-to-use design makes it suitable for beginners and experts alike Cons: - Some users may find the color intensity to be too light or too dark for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Vitamin E ingredients are popular for skincare benefits in India.	Kantar
Brand Strength	20	15	Established brand with good reputation in cosmetics industry.	Euromonitor
Category Momentum	20	10	Growing demand for eyebrow products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from established and emerging brands in the eyebrow colors segment.	Forbes
Use-case Advantage	5	5	Easy to use design suitable for all skin tones, meeting diverse consumer needs.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned eyebrow pencil with a good balance of features and pricing for the Indian market.

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