Lakme Xtraordin airy Lip Mousse Long Lasting upto 24 Hrs Lightweight lipstick for Smooth and Pigments Lips Chocolate Temptation 4 6g

Lakme Xtraordin airy Lip Mousse Long Lasting upto 24 Hrs Lightweight lipstick for Smooth and Pigments Lips Chocolate Temptation 4 6g

Key Features: - Long-lasting formula that stays put for up to 24 hours - Lightweight mousse texture for smooth and pigmented lips - Rich chocolate temptation shade for a bold look
For Whom: - Ideal for anyone looking for a long-lasting lipstick that is comfortable to wear - Perfect for those who want a bold and pigmented lip color
Pros: - Long-lasting formula eliminates the need for frequent touch-ups - Lightweight texture feels comfortable on the lips - Rich and pigmented shade adds a bold pop of color
Cons: - Some users may find the mousse texture to be a bit drying - Limited shade range may not suit everyone's preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like long-lasting, lightweight, and pigmented align well with market trends	Vogue
Brand Strength	20	18	Lakme's strong brand presence and trust among Indian consumers	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting lipsticks in the market	Retail Today
Competition	10	8	Facing competition from other established brands offering similar long-lasting lipsticks	Cosmopolitan
Use-case Advantage	5	5	Addresses the need for a long-lasting lipstick suitable for daily wear	Elle
Final Market Score	100	76/100 (3.80/5)	Strong contender in the long-lasting lipstick segment with competitive pricing and key features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—