Lakme Powerplay Priming Concealer Built in Primer Hydrating Conceals Dark Circles 10 Ivory 5 4ml Fashionista Collection

Lakme Powerplay Priming Concealer Built in Primer Hydrating Conceals Dark Circles 10 Ivory 5 4ml Fashionista Collection

The Lakme Powerplay Priming Concealer is a versatile product that combines the benefits of a primer and a concealer in one convenient package. The built-in primer helps to smooth and prep the skin for makeup application, while the concealer provides medium to full coverage to hide imperfections and dark circles.

Key features of this product include its hydrating formula, which helps to keep the skin looking fresh and radiant throughout the day. The concealer is available in a range of shades to suit different skin tones, and the compact size makes it easy to carry in your makeup bag for touch-ups on the go.

This product is perfect for anyone looking for a multi-tasking makeup product that can save time in their beauty routine. It is ideal for those who struggle with dark circles and want a quick and easy way to conceal them without the need for multiple products.

Pros: - Built-in primer helps to smooth and prep the skin - Hydrating formula keeps skin looking fresh - Compact size for easy portability - Medium to full coverage for hiding imperfections Cons: - Limited shade range may not work for all skin tones - Some users may prefer a separate primer and concealer for more customization

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like built-in primer and hydrating formula align well with consumer needs.	Vogue India
Brand Strength	20	15	Lakme's strong brand presence and reputation in India.	Brand Equity
Category Momentum	20	10	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other established primer brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common skin concerns like dark circles effectively.	Elle India
Final Market Score	100	66/100 (3.30/5)	Lakme Powerplay Priming Concealer offers a competitive option in the Indian primer market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—