Lakme Glitterati Gloss Liquid Liner Long Lasting Smudge Proof Intense Black Color Black 2 5 ml

Lakme Glitterati Gloss Liquid Liner Long Lasting Smudge Proof Intense Black Color Black 2 5 ml

The Lakme Glitterati Gloss Liquid Liner is a long-lasting, smudge-proof eyeliner that comes in a bold intense black color. It is perfect for adding a touch of glamour to any makeup look.

Key Features: - Long-lasting formula - Smudge-proof for all-day wear - Intense black color for a dramatic look

For whom: This eyeliner is perfect for anyone who loves to experiment with different makeup looks and wants a liner that will last all day without smudging.

Pros: - Easy to apply with precision - Intense black color adds drama to any look - Long-lasting formula stays put all day

Cons: - Some users may find the formula to be too thick - May require multiple coats for a more intense look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, smudge-proof, and intense black color are highly sought after features in Indian market.	Vogue India
Brand Strength	20	18	Lakme is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	0	Intense competition in the eyeliner segment with many players offering similar features.	ET Retail
Use-case Advantage	5	3	Offers precise application for various eye makeup looks.	Femina
Final Market Score	100	66/100 (3.30/5)	Lakme Glitterati Gloss Liquid Liner is well-positioned in the competitive Indian eyeliner market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—