Lakme 9to5 Hya Matte Pressed Powder Ivory 9gm

Lakme 9to5 Hya Matte Pressed Powder Ivory 9gm

This Lakme 9to5 Hya Matte Pressed Powder in Ivory shade is a must-have product for those looking for a long-lasting matte finish. It comes in a convenient compact form, making it easy to carry in your purse for touch-ups throughout the day.

Key Features:
- Provides a matte finish
- Long-lasting formula
- Comes in a compact form for on-the-go touch-ups
- Ivory shade suits a range of skin tones
For whom:
This product is perfect for anyone looking for a matte finish that stays put all day long. It is suitable for all skin types and tones, making it a versatile choice for those looking to achieve a flawless complexion.

Pros:
- Long-lasting formula keeps shine at bay
- Compact form makes it easy to carry around
- Ivory shade suits various skin tones
Cons:
- May require touch-ups throughout the day for oily skin types
- Limited shade range may not be suitable for all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches Indian consumer preference for matte finish powders.	Vogue India
Brand Strength	20	18	Lakme's strong brand presence and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Beauty Bulletin
Competition	10	8	Facing strong competition from Maybelline and L'Oreal in this segment.	Elle India
Use-case Advantage	5	5	Suitable for daily office wear, meeting the 9 to 5 requirement.	Femina
Final Market Score	100	76/100 (3.80/5)	Lakme 9to5 Hya Matte Pressed Powder Ivory 9gm is a strong contender in the compact powder segment in India.

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