Lakme 9to5 Double Duty Moisturiser Primer 30g

Lakme 9to5 Double Duty Moisturiser Primer 30g

About Product: Lakme 9to5 Double Duty Moisturiser Primer is a 2-in-1 product that moisturizes the skin while also priming it for makeup application. It is lightweight and non-greasy, perfect for everyday use.

Key Features: - Contains SPF 20 to protect the skin from sun damage - Provides a smooth base for makeup application - Hydrates the skin for long-lasting moisture - Suitable for all skin types

For whom: This product is ideal for those who want a multi-functional skincare product that can hydrate the skin and prep it for makeup at the same time. It is perfect for those with busy schedules who want to simplify their beauty routine.

Pros: - Lightweight and non-greasy formula - Provides sun protection with SPF 20 - Hydrates and primes the skin effectively

Cons: - May not be suitable for those with very oily skin types - The fragrance may be overwhelming for some sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The dual functionality of moisturizer and primer caters to the needs of busy Indian consumers looking for multi-purpose products.	Vogue
Brand Strength	20	10	Lakme is a well-established brand in India known for its quality beauty products.	Brand Equity
Category Momentum	20	15	Primers are gaining popularity in the Indian market due to increased focus on makeup routines.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering good value for money compared to premium brands.	Business Standard
Competition	10	8	Facing competition from both international brands like Maybelline and local players like Colorbar in the primer segment.	Elle
Use-case Advantage	5	3	Provides long-lasting hydration and makeup base, ideal for all-day wear in Indian weather conditions.	Femina
Final Market Score	100	66/100 (3.30/5)	Lakme 9to5 Double Duty Moisturiser Primer 30g offers a balanced mix of features and pricing, positioned well in the growing Indian primer market.

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