Lakme 9 to 5 Powerplay Velvet Cr me Blush Soft Coral 9gm

Lakme 9 to 5 Powerplay Velvet Cr me Blush Soft Coral 9gm

The Lakme 9 to 5 Powerplay Velvet Crème Blush in Soft Coral is a long-lasting and velvety blush that adds a pop of color to your cheeks. It is easy to blend and gives a natural flush to the skin.

Key Features: - Long-lasting formula - Velvety texture - Easy to blend - Gives a natural flush to the skin - Available in a soft coral shade - Comes in a compact packaging for easy application on the go

For whom: This blush is great for anyone looking for a natural flush of color on their cheeks. It is ideal for daily wear and can be built up for a more intense look for special occasions.

Pros: - Long-lasting formula - Easy to blend - Gives a natural flush to the skin - Compact packaging for easy application - Available in a flattering soft coral shade

Cons: - May not be suitable for those with very oily skin - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Relevant features and formulation for a long-lasting blush.	Vogue India
Brand Strength	20	15	Lakme's strong brand presence and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for face blush products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Femina
Competition	10	9	Facing strong competition from other established brands in the face blush segment.	Cosmopolitan
Use-case Advantage	5	2	Offers a natural and subtle blush suitable for daily wear.	Elle
Final Market Score	100	66/100 (3.30/5)	Lakme 9 to 5 Powerplay Velvet Cr me Blush in Soft Coral offers a well-balanced blend of quality, pricing, and brand strength in the Indian face blush market.

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