Lakme 9 to 5 Powerplay Velvet Cr me Blush Pink Rose 9gm

Lakme 9 to 5 Powerplay Velvet Cr me Blush Pink Rose 9gm

This Lakme 9 to 5 Powerplay Velvet Crème Blush in Pink Rose is a long-lasting, creamy blush that provides a velvety finish to your makeup look. The formula is highly pigmented and blends seamlessly into the skin for a natural flush of color.

Key Features: - Velvet finish - Long-lasting formula - Highly pigmented - Easy to blend

For whom: This blush is perfect for anyone looking for a natural, long-lasting flush of color on their cheeks. It is suitable for all skin types and tones.

Pros: - Velvety finish - Long-lasting formula - Highly pigmented - Easy to blend

Cons: - Some users may find the color payoff to be too intense for their liking - Packaging could be improved for more convenience

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a velvety texture and long-lasting formula, meeting consumer preferences.	Vogue
Brand Strength	20	18	Lakme is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for face blush products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	5	Facing competition from other popular brands offering similar blush products.	Cosmopolitan
Use-case Advantage	5	3	Suitable for daily wear and provides a natural blush look.	Elle
Final Market Score	100	76/100 (3.80/5)	Lakme 9 to 5 Powerplay Velvet Cr me Blush Pink Rose 9gm is a strong contender in the face blush segment in India.

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