Lakm Absolute Matte Melt Liquid Lip Color Rhythmic Red 6 ml

Lakm Absolute Matte Melt Liquid Lip Color Rhythmic Red 6 ml

The Lakme Absolute Matte Melt Liquid Lip Color in Rhythmic Red is a bold and long-lasting liquid lipstick that promises a matte finish without drying out the lips.

Key Features:
- Intense pigmentation
- Comfortable matte finish
- Long-lasting formula
- Easy applicator for precise application

For anyone who loves a bold and vibrant red lip color that stays in place all day, the Lakme Absolute Matte Melt Liquid Lip Color in Rhythmic Red is the perfect choice.

Pros:
- Stunning red shade that suits all skin tones
- Matte finish that lasts for hours without touch-ups

Cons:
- May feel slightly drying on very dry lips
- Can be a bit difficult to remove completely at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting matte finish, popular among Indian consumers.	Vogue
Brand Strength	20	18	Lakmé is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for matte liquid lipsticks in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the features it offers in the Indian market.	Business Standard
Competition	10	5	Facing competition from other popular matte liquid lipsticks in India.	Elle
Use-case Advantage	5	3	Versatile shade suitable for various occasions in India.	Femina
Final Market Score	100	76/100 (3.80/5)	Lakmé Absolute Matte Melt Liquid Lip Color in Rhythmic Red is well-positioned in the Indian market with strong brand presence and competitive pricing.

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