LACASA BEAUTY CARE Professional Hair Color Touch Up Stick One Time Dye Pencil Temporary Lipstick Non Toxic Crayon Brown 1 Count

LACASA BEAUTY CARE Professional Hair Color Touch Up Stick One Time Dye Pencil Temporary Lipstick Non Toxic Crayon Brown 1 Count

About Product: The LACASA BEAUTY CARE Professional Hair Color Touch Up Stick is a convenient and easy-to-use solution for covering up gray hairs or regrowth between salon visits. This one-time dye pencil is perfect for quick touch-ups and is also great for adding highlights or lowlights to your hair.

Key Features: - Non-toxic and safe for all hair types - Temporary color that washes out with shampoo - Comes in a crayon form for precise application - Available in a natural brown shade that blends seamlessly with most hair colors

For whom: This hair color touch-up stick is perfect for anyone looking to quickly and easily cover up gray hairs or regrowth. It is also great for adding temporary color highlights or lowlights to your hair without the commitment of permanent dye.

Pros: - Easy to use and mess-free application - Non-toxic formula is safe for all hair types - Convenient for on-the-go touch-ups - Natural brown shade blends seamlessly with most hair colors Cons: - Temporary color may not last as long as permanent dye - May need to be reapplied more frequently for lasting coverage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy and quick touch-up solution for hair coloring needs.	GfK
Brand Strength	20	10	Established brand with good reputation in beauty care sector.	Euromonitor
Category Momentum	20	15	Growing demand for temporary hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other temporary hair color brands.	IRI
Use-case Advantage	5	5	Convenient for covering gray hair or root touch-ups between salon visits.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively priced temporary hair color stick with good market fit.

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