L Oreal Paris Feria Haircolor Chocolate Cherry 36 1

L Oreal Paris Feria Haircolor Chocolate Cherry 36 1

The L'Oreal Paris Feria Haircolor in Chocolate Cherry 36 is a vibrant and rich hair color option that creates a beautiful cherry red hue with hints of chocolate undertones.
Key Features: - Multi-faceted shimmering color - Permanent hair dye - Easy application with included brush - Long-lasting results - Suitable for all hair types
For whom: This hair color is suitable for individuals looking to add a bold, statement color to their hair. It works best on dark blonde to dark brown hair shades.
Pros: - Intense and radiant color - Long-lasting results - Easy application process - Adds multidimensional shimmer to hair
Cons: - May require touch-ups to maintain vibrancy - Some users may experience fading over time - Not ideal for those looking for a subtle hair color change

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a wide range of shades suitable for Indian consumers.	AC Nielsen
Brand Strength	20	18	L'Oreal Paris is a well-established brand in India with strong consumer trust.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other international and local brands.	Kantar
Use-case Advantage	5	5	Easy application process suitable for home use.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering with competitive pricing in growing Indian hair color market.

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