L Or al Professionnel Serie Expert Liss Unlimited Blow Dry Serum For Frizz free Hair Smoothens hair controls frizz adds shine With Primrose oil

L Or al Professionnel Serie Expert Liss Unlimited Blow Dry Serum For Frizz free Hair Smoothens hair controls frizz adds shine With Primrose oil

Key Features: This blow dry serum from L'Oréal Professionnel is specially formulated to smooth hair, control frizz, and add shine. Infused with Primrose oil, it helps to tame unruly hair and create a sleek, polished look.

For whom: This serum is ideal for those with frizzy, unruly hair looking to achieve a smooth and sleek finish. It is suitable for all hair types and can be used before blow drying to help protect hair from heat styling.

Pros: Users rave about how this serum helps to keep their hair frizz-free and manageable all day long. The lightweight formula doesn't weigh down hair or leave it feeling greasy, making it a great option for daily use.

Cons: Some users find the scent of the serum to be too strong, while others may not see the same level of frizz control as they had hoped for. It is important to remember that results may vary depending on individual hair type and styling technique.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The serum's frizz control, smoothing, and shine-boosting properties align well with Indian consumers' hair care needs.	Vogue India, Elle India
Brand Strength	20	18	L'Oréal Professionnel is a well-known and trusted brand in the Indian market.	Brand Equity, Business Standard
Category Momentum	20	15	Hair serums are in high demand due to increasing focus on hair care in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other premium hair serums available in India.	Femina, India Today
Competition	10	8	Faces competition from other established hair serum brands in India offering similar benefits.	Vogue India, Elle India
Use-case Advantage	5	5	Addresses the common need for frizz-free and smooth hair in the Indian climate.	Cosmopolitan India
Final Market Score	100	76/100 (3.80/5)	Highly competitive hair serum with strong brand backing and good feature fit for the Indian market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—