L Or al Professionnel Curl Expression Long Lasting Intensive Moisturizing curl cream 200 ml Intensely moisturizes the dehydrated curls for silky smooth Hair With Glycerin Urea H Hibiscus seed

L Or al Professionnel Curl Expression Long Lasting Intensive Moisturizing curl cream 200 ml Intensely moisturizes the dehydrated curls for silky smooth Hair With Glycerin Urea H Hibiscus seed

Key Features: - Contains Glycerin, Urea, and Hibiscus seed to intensely moisturize dehydrated curls - Formulated for long-lasting hydration and smoothness - Helps define and enhance natural curls - Comes in a 200 ml size bottle

For whom: - Ideal for individuals with curly or wavy hair looking for intense moisture and definition - Suitable for all hair types, especially those with dehydrated curls

Pros: - Provides deep hydration for long-lasting results - Helps improve the overall appearance and health of curls - Enhances natural curl pattern - Leaves hair feeling silky smooth

Cons: - May be too heavy for individuals with fine or straight hair - Some users may find the scent too strong for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hydrating formula with Glycerin, Urea, and Hibiscus Seed aligns with Indian consumers' preference for natural ingredients	Vogue, Elle
Brand Strength	20	10	L'Oréal Professionnel is a well-known and trusted brand in India	Brand Equity, Business Standard
Category Momentum	20	15	Creams, Gels & Lotions in high demand in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360, India Retailing
Competition	10	6	Facing moderate competition from other premium curl creams in the market	Beauty Launchpad, Cosmopolitan
Use-case Advantage	5	5	Addresses the specific need for intensive moisturizing for curly hair in the Indian climate	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned curl cream with strong brand backing and competitive pricing in a growing market segment.

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