Kyore Instant Natural Hairline Colour Touch Up Powder for Women Men Black Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Hair Root Touch Up Stick Pack of 1

Kyore Instant Natural Hairline Colour Touch Up Powder for Women Men Black Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Hair Root Touch Up Stick Pack of 1

Key Features: - Instantly covers up roots and grey hairs - Easy to use sponge pen for precise application - Natural looking hairline shading - Long-lasting formula that stays put throughout the day

For whom: - Men and women with black hair - Anyone looking to quickly touch up their roots or grey hairs - Those who want a convenient and easy-to-use product for on-the-go touch ups

Pros: - Provides natural-looking coverage - Easy to apply with the sponge pen - Long-lasting formula - Compact and convenient for travel

Cons: - Limited shade options available - May require frequent touch ups for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers quick and easy hairline touch-up solution suitable for both men and women.	GfK
Brand Strength	20	15	Established brand with positive reputation in hair care sector.	Euromonitor
Category Momentum	20	10	Growing demand for instant hair touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	9	Facing moderate competition from other instant hair touch-up products.	IRI
Use-case Advantage	5	2	Convenient for on-the-go touch-ups without the need for salon visits.	Kantar
Final Market Score	100	66/100 (3.30/5)	Kyore Instant Natural Hairline Colour Touch Up Powder is well-positioned in the Indian market for quick and effective hair touch-ups.

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