kmax Concealing Scalp Shader Hair And Scalp Foundation Water Resistance Concealing Effect Dark Brown 3 Count

kmax Concealing Scalp Shader Hair And Scalp Foundation Water Resistance Concealing Effect Dark Brown 3 Count

This kmax Concealing Scalp Shader is a hair and scalp foundation that provides water resistance and a concealing effect in a dark brown shade. It comes in a pack of 3 for added convenience and value.

Key Features: - Water-resistant formula for long-lasting coverage - Provides a natural-looking concealing effect for thinning hair or bald spots - Easy to apply and blend for a seamless finish - Comes in a convenient pack of 3 for extended use

For whom: This product is ideal for anyone looking to conceal thinning hair or bald spots on their scalp. It is suitable for both men and women and can be used on various hair types and textures.

Pros: - Water-resistant formula ensures long-lasting coverage - Natural-looking finish for a seamless blend with existing hair - Easy to apply and blend for a hassle-free application process

Cons: - Limited shade range may not be suitable for all hair colors - Some users may find the product slightly difficult to remove with regular shampoo and water

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Water-resistant and long-lasting coverage align well with Indian consumer needs	Kantar
Brand Strength	20	18	Established brand with good reputation in cosmetics industry	Euromonitor
Category Momentum	20	15	Growing demand for scalp shader products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing moderate competition from other scalp shader products	IRI
Use-case Advantage	5	5	Addresses specific need for scalp coverage in a convenient pack	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning for this scalp shader product in India.

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