Kmax Concealing Scalp Shader Hair and Scalp Foundation Water Resistance Concealing Effect Black

Kmax Concealing Scalp Shader Hair and Scalp Foundation Water Resistance Concealing Effect Black

About Product: Kmax Concealing Scalp Shader is a water-resistant hair and scalp foundation that effectively conceals any signs of hair loss or thinning. Made with natural ingredients, this product provides a long-lasting and natural-looking result.

Key Features: - Water-resistant formula - Natural ingredients - Long-lasting effect - Easy to apply

For whom: This product is suitable for anyone experiencing hair loss or thinning, looking for an effective and easy solution to conceal bald patches or sparse areas on the scalp.

Pros: - Provides a natural-looking result - Water-resistant formula ensures long-lasting coverage - Easy to apply with a mess-free application

Cons: - May need to be reapplied after sweating or swimming - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Water-resistant and concealing effect align with Indian consumer needs.	Vogue
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for innovative mascaras in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in India.	Retail Today
Competition	10	10	Facing moderate competition from other high-end mascaras in India.	Cosmopolitan
Use-case Advantage	5	3	Unique scalp foundation feature offers added value to consumers.	Elle
Final Market Score	100	81/100 (4.05/5)	Strong brand and feature fit drive high potential in Indian mascara market.

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