Keywest Professional Hair Color Tube No 3 Dark Brown 80gm Ammonia Free 2in1 Formula Hair Color Hair Spa Enriched with Organic Argan Oil

Keywest Professional Hair Color Tube No 3 Dark Brown 80gm Ammonia Free 2in1 Formula Hair Color Hair Spa Enriched with Organic Argan Oil

Key Features: - Professional hair color tube in dark brown shade - Ammonia-free 2-in-1 formula for vibrant color and hair spa treatment - Enriched with organic argan oil for added nourishment and shine

For whom: - Ideal for those looking to color their hair at home or in a salon - Suitable for all hair types, including sensitive scalps

Pros: - Provides long-lasting color with a radiant finish - Nourishes and strengthens hair with organic argan oil - Ammonia-free formula is gentle on the hair and scalp

Cons: - May require multiple applications for desired color intensity - Some users may experience slight dryness in hair after use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free and organic argan oil align with market trends.	Euromonitor
Brand Strength	20	18	Keywest known for quality hair care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Retail360
Competition	10	0	Intense competition in the Indian hair color market.	Nielsen
Use-case Advantage	5	3	Convenient 2in1 formula for home hair spa treatments.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Keywest Dark Brown Hair Color Tube with Argan Oil well-positioned in the Indian permanent color segment.

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