KERATINE PROFESSIONAL Smooth Shine Serum White Keratin Nourishing Hair Treatment for Dry Damaged Frizzy Hair Frizz Control Infused with Keratin Vitamin E Coz Love is in the Hair 100 Ml 1

KERATINE PROFESSIONAL Smooth Shine Serum White Keratin Nourishing Hair Treatment for Dry Damaged Frizzy Hair Frizz Control Infused with Keratin Vitamin E Coz Love is in the Hair 100 Ml 1

Key Features:
- Smooth Shine Serum with White Keratin
- Nourishing treatment for dry, damaged, and frizzy hair
- Frizz control formula infused with Keratin and Vitamin E
- Comes in a 100 ml bottle
- "Love is in the Hair" slogan for added charm


For whom:
This serum is ideal for individuals with dry, damaged, and frizzy hair looking to nourish and control frizz for a smoother, shinier finish. Suitable for all hair types.

Pros:
- Infused with essential nutrients like Keratin and Vitamin E
- Helps to restore and strengthen hair
- Controls frizz for a sleek, polished look
- Compact size for easy application and travel


Cons:
- May not be suitable for individuals with oily hair
- Scent may be overpowering for some users
- Results may vary based on individual hair texture and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The serum's keratin and Vitamin E infusion align well with the needs of Indian consumers with dry, damaged, and frizzy hair.	Vogue India, Femina
Brand Strength	20	10	The brand has a strong reputation for quality hair care products in India.	Brand Equity, Business Standard
Category Momentum	20	15	Hair serums are gaining popularity in the Indian market due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar serums in the Indian market, offering good value for money.	Retail Today, Beauty India
Competition	10	6	Facing moderate competition from established and new brands offering similar hair serums in India.	Cosmopolitan India, Vogue Business
Use-case Advantage	5	5	Addresses the common hair concerns of dryness, damage, and frizz, meeting the needs of Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned serum in the Indian market catering to the needs of consumers with dry, damaged, and frizzy hair.

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