KeraGain Hair Colour Shampoo Darkest Brown 180Ml PPD Ammonia Free Color For Women Men Permanent Hair Dye Shampoo with 100 Grey Coverage Up To 8 Weeks Argan Oil Onion Oil Vegan Keratin

KeraGain Hair Colour Shampoo Darkest Brown 180Ml PPD Ammonia Free Color For Women Men Permanent Hair Dye Shampoo with 100 Grey Coverage Up To 8 Weeks Argan Oil Onion Oil Vegan Keratin

KeraGain Permanent Hair Colour Shampoo in Darkest Brown is a revolutionary product that offers a convenient way to color your hair at home. This shampoo is free from PPD and Ammonia, making it a safer alternative for your hair.

Key Features: - Provides 100% grey coverage - Enriched with Argan Oil, Onion Oil, and Vegan Keratin - Long-lasting color up to 8 weeks - Suitable for both women and men - Easy to use shampoo formula

For whom: This product is ideal for individuals looking to color their hair at home without the harmful ingredients found in traditional hair dyes. Whether you want to cover greys or simply change your hair color, KeraGain Permanent Hair Colour Shampoo is suitable for both women and men.

Pros: - Safe formula without PPD and Ammonia - Enriched with nourishing oils and proteins for healthier hair - Easy application with shampoo formula - Long-lasting color with up to 8 weeks of coverage - Suitable for all hair types

Cons: - May require multiple applications for desired color intensity - Color results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers PPD & Ammonia free formula with enriching ingredients like Argan Oil and Vegan Keratin.	BeautyInsider
Brand Strength	20	18	Established brand with positive reputation in hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from other established brands offering similar products.	CosmeticsToday
Use-case Advantage	5	4	Provides 100% grey coverage and long-lasting color up to 8 weeks.	Fashionista
Final Market Score	100	86/100 (4.30/5)	Strong contender in the Indian permanent hair color market with competitive pricing and enriched formula.

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