KA CAYLA Handaiyan 12 Piece Book Style Velvet Liquid Matte Lipstick Waterproof Non Stick Nude Lip Glossy Combo Pack Lipsticks For Women Thanks For The Love Lip Set 12 Colour Liquid Lipstick Set

KA CAYLA Handaiyan 12 Piece Book Style Velvet Liquid Matte Lipstick Waterproof Non Stick Nude Lip Glossy Combo Pack Lipsticks For Women Thanks For The Love Lip Set 12 Colour Liquid Lipstick Set

This 12 piece set of liquid matte lipsticks is perfect for anyone looking for a long-lasting, waterproof, and non-stick formula. The book-style packaging makes it easy to take on-the-go and the variety of nude shades ensures there's a color for every occasion.

Key Features: - 12 shades of nude liquid matte lipsticks - Waterproof and non-stick formula - Book-style packaging for easy portability

For whom: This set is perfect for anyone who loves nude lip shades and wants a long-lasting formula that won't budge throughout the day.

Pros: - Variety of shades to choose from - Long-lasting and waterproof formula - Easy to take on-the-go

Cons: - Some shades may require multiple coats for full coverage - Can be drying for those with sensitive lips

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Variety of shades and waterproof feature align with market trends	Vogue
Brand Strength	20	10	Established brand reputation in the cosmetics industry	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market	Mintel
Price Positioning	20	8	Competitive pricing compared to similar quality products	Forbes
Competition	10	10	Facing strong competition from both local and international brands	BusinessToday
Use-case Advantage	5	4	Versatile shades suitable for various occasions	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian lipstick market with competitive pricing and versatile shades.

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