K rastase Curl Manifesto Gel Cream for Curly Wavy Hair 150ml Curl Defining Gel Cream for Curly Wavy Hair Infused with Manuka honey Ceramide and Shea Butter

K rastase Curl Manifesto Gel Cream for Curly Wavy Hair 150ml Curl Defining Gel Cream for Curly Wavy Hair Infused with Manuka honey Ceramide and Shea Butter

Key Features: - Formulated specifically for curly and wavy hair types - Infused with Manuka honey, Ceramide, and Shea Butter to nourish and define curls - Helps to reduce frizz and enhance curl definition - Lightweight gel cream texture that won't weigh hair down

For whom: - Ideal for those with curly or wavy hair looking to enhance their natural texture - Suitable for all curl types, from loose waves to tight coils - Perfect for those who struggle with frizz and want to achieve defined, bouncy curls

Pros: - Nourishing ingredients help to improve the overall health of the hair - Defines curls without leaving a sticky or crunchy residue - Lightweight formula is perfect for everyday use Cons: - May not provide enough hold for those with very tight curls - Some may find the scent to be too strong

Overall, K rastase Curl Manifesto Gel Cream is a great option for those with curly and wavy hair looking to enhance their natural texture and reduce frizz. Its nourishing formula and lightweight texture make it a must-have for anyone wanting to embrace their curls.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Manuka honey, ceramide, and shea butter are popular ingredients for curly hair care in India.	Vogue
Brand Strength	20	15	Kérastase is a well-known premium brand in India.	Brandwatch
Category Momentum	20	10	Growing demand for curly hair products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing competition from other established brands offering similar curl-defining products in India.	Cosmopolitan
Use-case Advantage	5	3	Effective for defining curls and providing moisture for Indian curly hair types.	Elle
Final Market Score	100	66/100 (3.30/5)	Kérastase Curl Manifesto Gel Cream is well-positioned in the Indian market for curly hair care.

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