IRIS Waterproof Kajal Kohl Pencil Ultra Black 24 Hour Matte Finish Smudge Proof Vegan Cruelty Free Ceramide Infused to Lock in Moisture 1 2 mL

IRIS Waterproof Kajal Kohl Pencil Ultra Black 24 Hour Matte Finish Smudge Proof Vegan Cruelty Free Ceramide Infused to Lock in Moisture 1 2 mL

IRIS Waterproof Kajal Kohl Pencil is a high-quality cosmetic product designed to provide intense black color that lasts all day. This kajal pencil is waterproof, smudge-proof, and offers a matte finish that stays put for 24 hours.

Key features of the IRIS Waterproof Kajal Kohl Pencil include its ultra-black pigment, cruelty-free and vegan formula, and infusion of ceramides to lock in moisture and keep the delicate eye area hydrated and comfortable throughout the day.

This kajal pencil is suitable for anyone looking for a long-lasting and intense black eyeliner that won't budge or fade. Whether you have oily eyelids, watery eyes, or just want to enhance your eye makeup look, the IRIS Waterproof Kajal Kohl Pencil delivers reliable performance.

Pros: The kajal pencil offers a rich and pigmented black color, is waterproof and smudge-proof, cruelty-free and vegan, and provides long-lasting wear without fading or transferring. Cons: Some users may find the formula to be too dry or hard, requiring a bit more effort to apply evenly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of waterproof, matte finish, and cruelty-free features highly sought after by Indian consumers.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and innovation in cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium kajal products in the market.	Kantar
Competition	10	8	Facing moderate competition from other established kajal brands offering similar features.	Nielsen
Use-case Advantage	5	5	Addresses the need for a long-lasting kajal suitable for daily wear in Indian climate conditions.	GfK
Final Market Score	100	76/100 (3.80/5)	Highly competitive kajal pencil with strong brand reputation and unique features for the Indian market.

Factor	Rating (out of 5)	Notes
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