INSIGHT Prime n Perfect Hydrating Primer 10 ml Matte Finish Light Weight Deep Moisturization Quick Dry Moisture Reserve Technology For All Skin Types 10ml

INSIGHT Prime n Perfect Hydrating Primer 10 ml Matte Finish Light Weight Deep Moisturization Quick Dry Moisture Reserve Technology For All Skin Types 10ml

The INSIGHT Prime n Perfect Hydrating Primer is a revolutionary product that combines the benefits of a primer and a hydrating moisturizer in one. Its unique formula provides a matte finish while deeply moisturizing the skin, leaving it smooth and hydrated.
Key Features: - Matte finish for a flawless makeup application - Light weight formula that doesn't feel heavy on the skin - Deep moisturization to keep skin hydrated all day - Quick dry technology for fast absorption - Suitable for all skin types - Comes in a convenient 10ml size for easy travel
For whom: This primer is perfect for anyone looking to achieve a flawless makeup look while keeping their skin hydrated and healthy. It is suitable for all skin types, including sensitive skin.
Pros: - Provides a matte finish for a smooth makeup application - Deeply moisturizes the skin to keep it hydrated - Quick dry technology for fast absorption - Lightweight formula that feels comfortable on the skin - Suitable for all skin types
Cons: - The 10ml size may not be enough for those who use primer daily - Some users may prefer a primer with added benefits like SPF or anti-aging properties

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers desired features like matte finish and deep moisturization.	Vogue India
Brand Strength	20	15	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	10	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar primers in the market.	Beauty Bulletin
Competition	10	6	Facing moderate competition from established and new brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses specific hydration needs of Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned primer with strong brand backing in a growing market.

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