INSIGHT No Smudge Eyeliner Black Intense Matte Finish Quick Drying Smooth Application Waterproof 4ml

INSIGHT No Smudge Eyeliner Black Intense Matte Finish Quick Drying Smooth Application Waterproof 4ml

Key Features:
- No Smudge formula for long-lasting wear
- Intense matte finish for a bold look
- Quick drying for easy application
- Waterproof to withstand any weather condition
- Comes in a convenient 4ml size
For whom:
This eyeliner is perfect for anyone who wants a smudge-free, long-lasting eyeliner with a bold matte finish. Whether you're a makeup pro or just starting out, this eyeliner is easy to apply and will stay put all day. Pros:
- Doesn't smudge or budge
- Intense matte finish adds drama to any look
- Quick drying formula for easy application
- Waterproof for all-day wear
- Convenient size for travel or on-the-go touch ups
Cons:
- May require a steady hand for precise application
- Matte finish may not be suitable for those who prefer a more glossy look
- Waterproof formula may require a powerful makeup remover to fully remove

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Eyeliner with quick-drying and waterproof formula is highly sought after	Vogue India
Brand Strength	20	10	Brand well-known for quality and innovation in cosmetics	Brand Equity
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end eyeliners	Femina
Competition	10	6	Facing strong competition from established and emerging brands	Cosmopolitan
Use-case Advantage	5	5	Matte finish appeals to customers looking for long-lasting wear	Elle
Final Market Score	100	66/100 (3.30/5)	Highly competitive eyeliner with strong brand presence and feature fit

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—