INSIGHT Makeup Natural Full Coverage Concealer Cream For Normal Skin Hd Look Waterproof Minimize Fine Lines Medium Coverage Long Lasting Youthful Look Photo Ready CR01 02 Pack Of 1

INSIGHT Makeup Natural Full Coverage Concealer Cream For Normal Skin Hd Look Waterproof Minimize Fine Lines Medium Coverage Long Lasting Youthful Look Photo Ready CR01 02 Pack Of 1

Key Features: - Natural full coverage concealer cream - Suitable for normal skin - HD look - Waterproof - Minimizes fine lines - Medium coverage - Long-lasting - Gives a youthful look - Photo-ready - Comes in pack of 1
For whom: This concealer cream is suitable for individuals with normal skin who are looking for a full coverage concealer that provides a natural look while also minimizing fine lines and giving a youthful appearance.
Pros: - Provides full coverage - Long-lasting formula - Water-resistant - Creates a flawless, photo-ready finish - Blends easily into the skin
Cons: - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers full coverage, waterproof, and long-lasting features desired by Indian consumers.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality cosmetics.	Brand Equity
Category Momentum	20	15	Growing demand for natural makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established concealer brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for a concealer that minimizes fine lines and is photo-ready.	Elle India
Final Market Score	100	76/100 (3.80/5)	Competitively positioned concealer with strong brand and features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—