INSIGHT Makeup Fixer Spray Light Weight Setting Spray Long Lasting Natural Glow Soothes Skin Instant Hydration 75ml

INSIGHT Makeup Fixer Spray Light Weight Setting Spray Long Lasting Natural Glow Soothes Skin Instant Hydration 75ml

Key Features: - Lightweight setting spray - Provides long-lasting natural glow - Instantly hydrates and soothes the skin - Comes in a convenient 75ml size for on-the-go use

For whom: This makeup fixer spray is perfect for anyone looking to set their makeup in place for a long-lasting and natural finish. It is especially beneficial for those with dry or sensitive skin, as it provides instant hydration and soothing properties.

Pros: - Lightweight formula that doesn't feel heavy on the skin - Helps makeup stay in place for extended periods - Provides a natural glow to the skin - Instantly hydrates and soothes the skin

Cons: - The 75ml size may not be enough for frequent users - Some users may prefer a stronger setting spray for special occasions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers lightweight, long-lasting and hydrating formula.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	6	Facing moderate competition from other primer brands.	Beauty Insider
Use-case Advantage	5	5	Addresses need for natural glow and skin hydration.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned primer with good market potential in India.

Factor	Rating (out of 5)	Notes
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