Insight Cosmetics On The Go Blush Stick Long Lasting Easy Color Payoff Infused with Vit E 6 5gm Rouge Red

Insight Cosmetics On The Go Blush Stick Long Lasting Easy Color Payoff Infused with Vit E 6 5gm Rouge Red

The Insight Cosmetics On The Go Blush Stick is a convenient and long-lasting blush stick that provides easy color payoff. Infused with Vitamin E, this 6.5gm stick in Rouge Red is perfect for on-the-go touch-ups.
Key Features: - Long-lasting formula - Easy color payoff - Infused with Vitamin E - Convenient stick form
For whom: This blush stick is perfect for busy individuals who need a quick and easy way to add a pop of color to their cheeks. Its compact size makes it ideal for carrying in your purse or travel bag.
Pros: - Easy to apply - Long-lasting color - Vitamin E helps nourish and protect the skin Cons: - Limited shade range - May require reapplication throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting formula and infused with Vitamin E align well with Indian consumer preferences.	Vogue India, Femina
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for face blush products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar blush sticks in the Indian market.	Elle India, Cosmopolitan India
Competition	10	8	Facing moderate competition from both local and international brands offering similar blush products in India.	Hindustan Times, The Economic Times
Use-case Advantage	5	5	Convenient on-the-go application appeals to busy Indian consumers.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Well-positioned blush stick with strong brand backing for the growing Indian market.

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