INSIGHT Cosmetics 24 Hrs Non Transfer Matte Lipstick Matte Finish Lightweight Lipstick Transferproof For 24Hrs Nourishes Lips Great For Water Proof Toxic Free Vegan 8 Stay Basic

INSIGHT Cosmetics 24 Hrs Non Transfer Matte Lipstick Matte Finish Lightweight Lipstick Transferproof For 24Hrs Nourishes Lips Great For Water Proof Toxic Free Vegan 8 Stay Basic

Key Features: - 24-hour non-transfer matte finish - Lightweight and transferproof - Nourishes lips while providing long-lasting color - Waterproof and toxic-free - Vegan formula

For whom: This matte lipstick is perfect for anyone looking for a long-lasting, transfer-proof lipstick that also nourishes the lips. It is ideal for those with busy lifestyles who need their lipstick to stay put all day.

Pros: - Long-lasting color - Transfer-proof - Nourishing formula - Waterproof - Toxic-free and vegan

Cons: - May require touch-ups throughout the day for optimal color payoff

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers transfer-proof, nourishing, and toxic-free formula, aligning with market trends.	Euromonitor
Brand Strength	20	18	Strong brand reputation for quality and innovation in cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting matte lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting matte lipsticks in the market.	Kantar
Competition	10	8	Facing moderate competition from other brands offering similar long-lasting matte lipsticks.	Nielsen
Use-case Advantage	5	5	Provides 24-hour wear, making it ideal for long-lasting makeup looks.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and innovative features, poised for success in the Indian matte lipstick market.

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