INDUS VALLEY Organic Natural Hypo Allergic Aqua Colour 100 Botanical Hair Colour Dark Brown 30ml 200g

INDUS VALLEY Organic Natural Hypo Allergic Aqua Colour 100 Botanical Hair Colour Dark Brown 30ml 200g

- This INDUS VALLEY Organic Natural Hypo Allergic Aqua Colour is a 100% botanical hair colour in a dark brown shade. It is made with organic ingredients and is hypoallergenic.

- The key features of this product include its natural formulation, long-lasting colour, and gentle, non-toxic formula. It is free from harmful chemicals like ammonia, PPD, and hydrogen peroxide, making it safe for sensitive scalps and skin.

- This hair colour is suitable for individuals who are looking for a natural alternative to traditional hair dyes. It is perfect for those with sensitive scalps or skin, as well as those who want to avoid harsh chemicals in their hair care products.

- Pros: Natural and organic ingredients, hypoallergenic formula, long-lasting colour, gentle on the hair and scalp. Cons: May require multiple applications for desired colour intensity, can be messier to apply compared to conventional hair dyes.

Overall, the INDUS VALLEY Organic Natural Hypo Allergic Aqua Colour is a great choice for those looking for a safe and natural hair colour option.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	IndiaRetailing
Brand Strength	20	10	Established brand with a reputation for organic products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair colors.	RetailToday
Competition	10	6	Facing competition from other established natural hair color brands.	BeautyMarket
Use-case Advantage	5	5	Easy application process suitable for home use.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Organic Dark Brown Botanical Hair Colour with strong market potential in India.

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