INDUS VALLEY Hypo Allergic Aqua Colour 100 Botanical Hair Colour 30ml 200g Light Brown Pack of 1

INDUS VALLEY Hypo Allergic Aqua Colour 100 Botanical Hair Colour 30ml 200g Light Brown Pack of 1

About Product: INDUS VALLEY Hypo Allergic Aqua Colour is a 100% botanical hair colour that is free from harmful chemicals such as ammonia and PPD. It is a gentle and safe alternative to traditional hair dyes, suitable for those with sensitive skin. Key Features: This hair colour is made with natural ingredients like indigo and henna, which not only add colour to your hair but also nourish and condition it. It provides long-lasting coverage for greys and gives a natural-looking result. For whom: This product is ideal for individuals who want to colour their hair without exposing it to harsh chemicals. It is especially suitable for those with sensitive skin or allergies to traditional hair dyes. Pros: - Free from harmful chemicals like ammonia and PPD - Made with natural ingredients for nourished and conditioned hair - Provides long-lasting coverage for greys - Suitable for those with sensitive skin Cons: - The colour may not be as vibrant as traditional hair dyes - The application process can be a bit messy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers hypoallergenic and botanical hair color, meeting consumer preferences for natural products.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in the hair color segment.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established brands offering similar permanent hair color products.	MarketWatch
Use-case Advantage	5	5	Provides long-lasting color results suitable for those seeking a permanent hair color solution.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in the growing Indian market for permanent hair colors.

Factor	Rating (out of 5)	Notes
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