INDUS VALLEY Damage Free Natural Gel Hair Colour for Women Ammonia PPD Free Organic Hair Colour with 100 Grey Coverage Long Lasting Hair Color Trial Pack Black 65 ml

INDUS VALLEY Damage Free Natural Gel Hair Colour for Women Ammonia PPD Free Organic Hair Colour with 100 Grey Coverage Long Lasting Hair Color Trial Pack Black 65 ml

- This INDUS VALLEY Damage Free Natural Gel Hair Colour for Women is a great choice for those looking for a natural hair colouring option. It is free from harmful chemicals like Ammonia and PPD, making it safe for regular use.

- Key Features of this product include its organic ingredients, 100% grey coverage, and long-lasting colour. The gel formula makes it easy to apply and ensures even coverage for a beautiful result.

- This product is suitable for women who want to colour their hair without exposing it to harsh chemicals. It is gentle on the scalp and hair, making it suitable for those with sensitive skin or allergies.

- One of the pros of this product is its damage-free formula that protects the hair while colouring it. The 100% grey coverage ensures that all grey hair is effectively covered, leaving a vibrant and natural-looking colour. However, some users may find the trial pack size to be too small for multiple applications.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% grey coverage and long-lasting color, meeting the needs of the target audience.	IndiaRetailing
Brand Strength	20	10	Established brand with a reputation for quality and natural products.	Brandwatch
Category Momentum	20	15	Growing demand for natural and organic hair colors in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced trial pack making it accessible to a wide range of consumers.	RetailToday
Competition	10	6	Facing competition from other established natural hair color brands in the market.	BeautyInsider
Use-case Advantage	5	5	Semi-permanent color ideal for those looking for a temporary change or trying a new shade.	VogueIndia
Final Market Score	100	66/100 (3.30/5)	Strong contender in the semi-permanent natural hair color segment in India.

Factor	Rating (out of 5)	Notes
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