INDUS VALLEY Bio Organic Color Protection Aloe Vera Gel With Argan Oil For Rich Colour Shiny Hair 175ml

INDUS VALLEY Bio Organic Color Protection Aloe Vera Gel With Argan Oil For Rich Colour Shiny Hair 175ml

This product is a bio organic color protection aloe vera gel with argan oil that helps maintain rich color and shine in your hair. It is formulated with natural ingredients to provide nourishment and protection to colored hair.

Key features of this product include the use of aloe vera and argan oil, which are known for their hydrating and nourishing properties. This gel helps to keep color-treated hair looking vibrant and healthy, while also providing protection from environmental damage.

This product is suitable for anyone with colored hair who wants to maintain their hair color and keep it looking shiny and healthy. It is also great for those who want to ensure their hair is protected from damage caused by styling and environmental factors.

Some pros of this product include its natural and organic ingredients, which are gentle on the hair and scalp. It also helps to maintain color and shine in colored hair, while providing hydration and protection.

One potential con of this product may be that it is not suitable for all hair types, so it's important to do a patch test before using it all over your hair. Additionally, some users may not like the scent of the product, as it does have a natural fragrance.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Argan Oil combination aligns with current consumer preferences for natural ingredients.	India Retailing
Brand Strength	20	18	Strong brand reputation for organic and hair care products in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing moderate competition from established and emerging brands in the organic hair color segment.	ET Retail
Use-case Advantage	5	5	Addresses the need for vibrant hair color and shine in a single product.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with natural ingredients and competitive pricing, but faces moderate competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—