INDUS VALLEY 100 Botanical Dark Brown hair Color Dermatologist Recommended Safe for Pregnent Lactating Mother 120g

INDUS VALLEY 100 Botanical Dark Brown hair Color Dermatologist Recommended Safe for Pregnent Lactating Mother 120g

About Product: INDUS VALLEY 100 Botanical Dark Brown Hair Color is a natural and safe alternative to chemical hair dyes. It is formulated with botanical ingredients that are gentle on the scalp and hair, while still providing long-lasting color.

Key Features: - Dermatologist recommended - Safe for pregnant and lactating mothers - Contains no ammonia, PPD, or other harsh chemicals - Easy to use at home - Provides 100% grey coverage

For whom: This product is ideal for individuals looking for a natural hair color option that is safe for both themselves and the environment. It is especially well-suited for pregnant and lactating mothers who want to avoid potentially harmful chemicals found in traditional hair dyes.

Pros: - Gentle and non-irritating formula - Long-lasting color - Easy to apply - Suitable for sensitive skin - Environmentally friendly

Cons: - May require multiple applications for desired color intensity - Limited shade range compared to chemical hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers safe and dermatologist-recommended hair color for pregnant and lactating mothers.	Vogue India
Brand Strength	20	18	Established as a trusted brand by dermatologists in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing competition from other established natural hair color brands in India.	Beauty Insider
Use-case Advantage	5	5	Addresses a specific need for safe hair coloring during pregnancy and lactation.	Parenting Hub
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand trust, safe formulation, and competitive pricing.

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