INCOLOR Matte Professional Mini Lip Gloss Waterproof Ultra Smooth Long Lasting Lip Gloss Liquid Lip Stick for Women 16

INCOLOR Matte Professional Mini Lip Gloss Waterproof Ultra Smooth Long Lasting Lip Gloss Liquid Lip Stick for Women 16

Key Features: - Matte finish - Waterproof formula - Ultra smooth application - Long-lasting wear

For whom: This product is designed for women who love a matte finish on their lips and want a long-lasting lip gloss that won't smudge or fade easily.

Pros: - Matte finish gives a trendy look - Waterproof formula ensures long-lasting wear - Ultra smooth application for easy use

Cons: - May feel slightly drying on the lips for some users

Overall, the INCOLOR Matte Professional Mini Lip Gloss is a great option for those who want a matte, waterproof lip gloss that lasts all day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of shades and waterproof feature align with Indian consumer preferences.	Grazia, Cosmopolitan
Brand Strength	20	10	Incolor known for quality lip products in India.	Femina, Elle
Category Momentum	20	15	Lip glosses trending upwards in Indian market.	Mint, Vogue
Price Positioning	20	10	Competitively priced for value-conscious Indian consumers.	Harper's Bazaar, India Today
Competition	10	6	Facing moderate competition from established and new lip gloss brands in India.	Cosmopolitan, Elle
Use-case Advantage	5	5	Long-lasting formula suitable for Indian weather conditions.	Femina, Vogue
Final Market Score	100	66/100 (3.30/5)	Incolor Matte Professional Mini Waterproof Lip Gloss set offers competitive features and pricing in the growing Indian lip gloss market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—