ICE BERG Moisturising Premium Refreshing Lemon Facial Soft Wet Wipes 50 Facial Tissue Wipes Aloe Vera Cucumber

ICE BERG Moisturising Premium Refreshing Lemon Facial Soft Wet Wipes 50 Facial Tissue Wipes Aloe Vera Cucumber

Key Features: - Infused with Aloe Vera and Cucumber for added hydration and freshness - Gentle on skin and suitable for all skin types - Convenient pack size of 50 wipes for on-the-go use - Leaves skin feeling clean, refreshed, and moisturized
For whom: - Those looking for a quick and easy way to cleanse and refresh their skin - People with sensitive skin who need a gentle option for cleansing - Anyone in need of a hydrating and soothing facial wipe
Pros: - Refreshing lemon scent - Aloe Vera and Cucumber provide added hydration and soothing benefits - Convenient and portable pack size for easy use on the go
Cons: - Some users may prefer a different scent option - Packaging could be more sustainable

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Aloe Vera and Cucumber adds value to the product.	Euromonitor
Brand Strength	20	10	Established brand reputation in skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for convenient makeup removal solutions.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from both established and new brands.	Nielsen
Use-case Advantage	5	5	Provides refreshing and moisturizing benefits in a single wipe.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced makeup wipes with added skincare benefits.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—