Iba Must Have Transfer Proof Ultra Matte Lipstick for Women 07 Pick Me Up 3 2g Enriched with Vitamin E and Cocoa Butter Lasts upto 8hrs Long Lasting Matte Finish Smudge Proof Waterproof Lightweight Highly Pigmented Hydrated Lips Lip M

Iba Must Have Transfer Proof Ultra Matte Lipstick for Women 07 Pick Me Up 3 2g Enriched with Vitamin E and Cocoa Butter Lasts upto 8hrs Long Lasting Matte Finish Smudge Proof Waterproof Lightweight Highly Pigmented Hydrated Lips Lip M

About Product: The Iba Beauty Must-Have Transfer-Proof Ultra Matte Lipstick in shade 07 Pick Me Up is a 3.2g lipstick enriched with Vitamin E and Cocoa Butter. It provides a long-lasting matte finish that is smudge-proof, waterproof, and lightweight.

Key Features: This lipstick is highly pigmented, giving you a vibrant lip color that lasts all day. The hydrating formula keeps your lips feeling moisturized and comfortable throughout wear.

For whom: This lipstick is perfect for women looking for a transfer-proof, long-lasting matte lipstick that is easy to apply and comfortable to wear. It is ideal for those who want a hydrating formula that does not dry out their lips.

Pros: - Highly pigmented for vibrant color - Long-lasting matte finish - Smudge-proof and waterproof - Lightweight and comfortable formula - Enriched with Vitamin E and Cocoa Butter for hydration

Cons: - May need touch-ups after eating or drinking - Some users may prefer a different shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers transfer-proof, smudge-proof, and highly pigmented formula, meeting market expectations.	Vogue India
Brand Strength	20	18	Established brand with strong reputation for quality cosmetics.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar transfer-proof matte lipsticks in the market.	Femina
Competition	10	8	Facing competition from other established brands offering similar long-lasting matte lipsticks.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for a long-lasting and hydrating lip color for daily wear.	Elle India
Final Market Score	100	76/100 (3.80/5)	Competitively priced, high-quality transfer-proof matte lipstick with strong brand reputation.

Factor	Rating (out of 5)	Notes
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